Shooting with Statik Mountain Co.

Adventure clothing designer and manufacturer, Statik Mountain Co. contracted me to work on an advertising campaign for their new line of climbing shorts which were to be hitting the shelves. Because of magazine submission deadlines, we had to develop simple but stand-out imagery that would be ready for print within the week. We set out to create some powerful imagery with a weightless theme by utilizing post-production techniques, we didn’t even have to be in the studio. All work was done on location and then pieced together after to create the seamless imagery.

The shot of Matt pushing off the wall was actually created by having an assistant hold up his ankle/leg while he preformed a one armed handstand on the photo backdrop which was laid on the floor. Climbers are strong folk!